ENTERPRISE | BRANDING | UX-UI
PROMISE
Tacos on the Green will provide hospitality and fresh food to all. Promising to be MEMORABLE for the hospitality and the quality of food, using FRESH and local ingredients. To be EFFICIENT by fast delivery with the same quality of food to you, mid-game. How can you play at your best with an empty stomach?
NAMING & SOLUTION
RESEARCH
HOW
Being a Mexican-American fusion restaurant, with a new look and feel to break the norm of golf club restaurants, and the typical tex-mex establishments. Tacos on the Green stands alone, because it offers a unique service of on-course delivery; delivering both food and drinks.
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WHOM
Target is golfers at age of 21-45 average/beginners.
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WHAT
Breakfast tacos, Street Tacos, Hamburgers, Beer, Margaritas, etc.
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WHEN
Pre, Post, or Mid-game.
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WHERE
On a upper scale public golf course/club that will deliver high quality food to you, mid-game.
BRAND IDENTITY
+
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The logo represents both the avocado and the golf green. The avocado was chosen for it is commonly used in spanish cuisine. The golf green has a direct representation as the golf green being the darker fringe and lighter on the green.
BRAND COLORS
Brand colors of both the green and the yellow were brought in from the colors of the avocado, and the golf green. The red was a representation of the golfing aspect, how it is common in golf flags, and brands.
#2F2E1B
#89A53D
#CBC64E
#B22226
HOME OF THE LUCHA
The inspiration for the type pattern came from vintage Luchador posters, in both in style and wording. The verbiage was a process of mixing wrestling lingo, with golf terms, and items on the menu. "SMACKDOWN the middle of the fairway." This challenge was finding a nice balance to display the fun, and uniqueness of the Tacos on the Green.
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RESTAURANT
BUSINESS CARD / SCORE CARD
THE APP
ORDERED
LOG IN
DELLIVERY ???
FOOD VS DRINK
GOLF CART
LUCHA CLUB COVER
TACO SOCKS
OVERVIEW
Tacos on the Green is a concept for a restaurant that brings in a larger audience. People looking for authentic Mexican cuisine, people who enjoy outside seating with great views, or golfers who just finished the back 9. This concept is fun and inviting for all whether you play golf or not.
Tacos on the Green is a restaurant offering on-the-course delivery to hungry golfers. It is also a store that offers unique apparel and products that adds to its overall revenue.
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See you on the Green!