BRANDING | IDENTITY
MISSION
WCB aspires to create a CONNECTION or a network where they can ENGAGE with one another and DISCUSS their experiences and techniques, so they may learn how to re-shape the world of biomechanics.
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VALUES
CONNECT, ENGAGE, DISCUSS.
PROBLEM
Rebranding the conference to appeal to the younger crowd but also appeal to the full delegates as they will be the ones sponsoring the conference. The rebrand will be bringing in more people to collaborate and share theories, techniques, and research. This will reshape the decision process of deciding what product is the best fit for the patient.
RESEARCH
HOW
Give the brand a mechanical vibe and insight into what it takes to build these prototypes. The design must be creative and show the observation of how the body moves with weight shifts, angling etc. This is found in the extreme; in sports and this is where the focus is for research.
WHOM
Speakers, Physicians, Professors, Students, Engineers & Delegates
WHAT
Speakers / Events / Food / Give Aways / Posters / Displays
WHEN
Midday - 8th World Congress of Biomechanics will take place from July 8 – 12, 2018.
WHERE
Dublin Convention Center, Ireland
The logo represents both the avocado as it is primarily used as an ingredient as well as it is green which has a direct representation as the golf green being the darker fringe to a lighter green.
BRAND IDENTITY
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These four colors work as identifiers for the types of attendees that will be at the event. Students, Professors, Engineers, and Physicians. These colors are to be used as conversation starters for guests to find common anomalies.
BRAND COLORS
#6BA456
#E0585A
#E0585A
#4E9B9A
#586397
This event is a networking event where everyone from different practices and techniques come together to "reshape the world of biomechanics.
HERO
CONFERENCE MERCHANDISE
The program/schedule was designed to bring the brand to life by making the logo as functional as actual gears that could be found in the mechanics of this orthopedics.
BUSINESS CARD
SOCIAL MEDIA TO SALON DECOR
OVERVIEW
World Congress of Biomechanics takes place ever four years, so every four years they have a theme. The project consisted of rebranding the event, giving them an identity, something that is approachable. The solution was to use the fact that this is a networking event, where people come from different careers and stages in life but have one thing in common. They all want to change the world or reshape the world of biomechanics.